Inside John Hardy
Greener Every Day: Bamboo Planting
As part of their commitment to Bali and the environment at large, John Hardy plants bamboo, the long-lived, rapidly growing woody perennial grass that is capturing the attention of environmentalists and sustainability advocates around the globe. Bamboo's biomass gives it an exceptional ability to sequester carbon dioxide, its root system helps prevent soil erosion and filters brackish water, and its dense foliage encourages rainfall and provides a habitat for wildlife, including the highly endangered Bali starling songbird. Bamboo can be harvested after five years, whereas timber may need twenty years to reach maturity. To contribute to and feel united to the daily life around them, the management team in Bali regularly participates in the planting and harvesting of the workshop's rice fields. Used for John Hardy Lifestyle and Menâ€™s pieces, black palm wood is grown sustainably; for each tree cut to produce lifestyle pieces and jewelry, five more are planted on the compound in Bali. Through John Hardyâ€™s Wear Bamboo, Plant Bamboo program, a portion of the proceeds from the purchase of the Bamboo collection pieces is used to plant bamboo seedlings in Bali to help off-set carbon emissions. The inner surface of the jewelry is inscribed with the number of seedlings planted from that piece, connecting you to the welfare of the Balinese community. Launched in 2006, the Sustainable Advertising program calculates the carbon emissions associated with the company's print advertising and then plants a corresponding number of bamboo seedlings on Bali. In 2007, the Sustainable Advertising program was expanded to include offsetting the emissions from business air travel and, in 2008, electricity usage on the John Hardy compound. These carbon emissions are off-set by planting bamboo. In celebration of Earth Day 2011, John Hardy commenced the use of their anti-tarnish envelope for shipping jewelry. Made from 100% recycled paper wrapping with recycled padding inside, the envelope is printed with soy ink and is re-usable. Not only does the packaging significantly reduce excess waste, but it also cuts down the use of jewelry cleaners, a product that is toxic for both the user and the environment, as the envelopeâ€™s material prevents the product from tarnishing.